My team and I created a campaign that was never-seen-before on Amazon. Through a complete takeover on Amazon (note: there is no such thing as a complete takeover on Amazon) we changed our advertising business ongoing.
We told a story on Amazon where the characters from the movie would recommend products based on their personality. That way, we intertwined their story with ours and made this additive content (not ads!).
The campaign was mentioned in press articles applauding the ‘unusual step Amazon took with the launch for this movie.’
This campaign was nominated for the LIMA Award 2015.
An ad campaign on the Amazon homepage usually receives click-rates in the 0.x range. This campaign however, exceeded everyone’s expectations as it drove a 10% clickrate on the day of launch.