We were tasked to create a campaign for Lego Nexo Knights.
The brand is known, yet the theme "Nexo Knights" is unique. It's a world full of story - great characters and a close connection between off- and online.
We knew that this page was directed to gift-givers; namely adults.
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In order to make them believers, we would tell the story not for kids, but for adults. To bring them on the same page as the kids.
So we would introduce a summary of what it is first:
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Followed by outlining the characters; what they stand for, who they are and what they do
In this experience, we gave the option to shop the physical products.
We didn't force it; we let them explore, get inspired.
The campaign beat all results we've seen in this sector before. In the relevant target group, we beat the CTR by +2.5X and drove extensive upselling of all Nexo Knights Products that quarter.
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