We managed to sell out (almost all) Star Wars products on Amazon with this idea.
For the re-launch of the Star Wars franchise in 2015 with Episode 7, we integrated the franchise in a never-seen-before way on Amazon.
We worked with Disney directly to receive pre-renders of the new lightsabre to ensure our animations were correct and matched the upcoming movie.
We created a hub that would cumulate all products on Amazon related to Star Wars (there are a lot!).The hub performed so well (average 8x higher CTA for the Amazon Gateway) that we ran out of products.
We had to take the hub offline as a result as we sold out Amazon of Star Wars products in Germany.