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We managed to sell out (almost all) Star Wars products on Amazon with this idea.


For the re-launch of the Star Wars franchise in 2015 with Episode 7, we integrated the franchise in a never-seen-before way on Amazon.

We worked with Disney directly to receive pre-renders of the new lightsabre to ensure our animations were correct and matched the upcoming movie. 


We created a hub that would cumulate all products on Amazon related to Star Wars (there are a lot!).The hub performed so well (average 8x higher CTA for the Amazon Gateway) that we ran out of products.

We had to take the hub offline as a result as we sold out Amazon of Star Wars products in Germany. 

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